Marketing of Service - Restaurant Chain Essay Example for Free

Marketing of Service Restaurant Chain Essay With the rise in disposable income, dining outside has become a staple part of the modern world. This has been a phenomenon of most of the cities across the continent. The beautiful and pristine continent of Africa is no exception with the spurt of the cities and the settlements from the outside countries. An interesting cradle of development in the continent is the country of South Africa. As the standard of living of most South Africans has risen over the last decade, eating out has become a popular leisure activity. According to Statistics South Africa, restaurants and coffee shops are steadily growing their businesses year on year. Take-away also did well, with businesses growing at an annual rate of around 15%. These increases were in spite of rising interest rates. In recent years, this market has grown and more restaurants have opened – offering a wide variety and an improving quality of food. So, while the market offers plenty of opportunity for a small business, it also demands quality and preferably a special or different offering. We, at Golden Restaurants , in our explorations to roll out across the seas , couldn’t help overlook this burgeoning market. Hence, going ahead with our vision of taking our Flagship Restaurant Brand ‘The Golden Bowl’ to the International Market, we have thought of setting our eyes on the Africa’s , the beautiful South Africa to begin with . Being in the Indian Restaurant Market for quite sometime and having burnt our kitchens to serve clients from different classes , particularly , the rich and the creamy , we would like to conjure our expertise in positioning ourselves as a class apart and an amphitheatre for the Rich and the Super Rich Indian South Africans . This document provides a peek into the South African Indian Market and our strategy to market and promote the experience of Dining in a different way to the Rich Indian populace. Introduction Setting up a restaurant means first deciding what type of food to serve. South Africa has plenty of ‘traditional’ dishes of its own, and has long been a fertile market for cuisines from India, Italy, Greece, France, China and Japan. This exposure has grown in the last decade, and will continue as the country has become home to thousands from other African countries. Knowing our expertise in the Indian Cuisines, we plan to target High-earning individuals or families of the large Indian Diaspora with plenty of disposable income but not much time as well as dual-income family groups and the Flux of Indian Tourists to the country. Though there are a sizeable number of Indian Restaurants, around 40, located in the Indian strongholds like Durban, Johannesburg, Cape Town, Pretoria catering to the different strata of the diaspora, we intend to focus ourselves on the niche rich segment and provide an enriching experience with differentiated Service Value Addition. We plan to start with Johannesburg, as our strategic location , it being a hotspot of Indian settlement and also one of the wealtiest cities of the country . We would like to offer our guests a dining experience like no other. A unique, interactive dining experience creating memorable moments with family and friends or the corporate honchos. From the time the first piece of bread is dipped and the last piece of dessert is savored, youll be graced with the time to discover new things about people you thought you knew. And, those youre getting to know. The emphasis would be on the first impressions and the power of contrast, simplified but exhaustive dining, an engagement of the senses and a choreographed ambience. The pick of the cuisines of the four corners of India would be on offer and the Indian exotic feel would be the main forte. Indian Diaspora in South Africa The history of the Indian diaspora in South Africa is a fascinating saga of almost a hundred forty years. Indian South Africans are people of Indian descent living in South Africa and mostly live in and around the city of Durban, making it the largest Indian city outside India. Many Indians in South Africa are descendents of migrants from colonial India (South Asia) during late 19th-century through early 20th-century. At other times Indians were subsumed in the broader geographical category Asians, including persons originating in present-day Iran and parts of the small Chinese community. The modern South African Indian community is largely descended from Indians who arrived in South Africa from 1860 onwards. The first 342 of these came on board the Truro from Madras, followed by the Belvedere from Calcutta. They were transported as ndentured laborers to work on the sugarcane plantations of Natal Colony, and, in total, approximately 150,000 Indians arrived as indentured laborers over a period of 5 decades, later also as indentured coal miners and railway construction workers. The indentured laborers tended to speak Tamil, Telugu and Hindi, and the majority were Hindu with Christians and Muslims among them. The remaining Indian immigration was from passenger Indians, comprising traders, and others who migrated to South Africa shortly after the indentured labourers, paid for their own fares and travelled as British Subjects. These immigrant Indians who became traders were from varying religious backgrounds, some being Hindu and some being Muslims from Gujarat (including Memons and Surtis), later joined by Kokanis, and Urdu speakers from Uttar Pradesh. . There was also a significant number of Gujarati Hindus in this group. Indian traders were sometimes referred to as Arab traders because of their dress, as large numbers of them were Muslim. Passenger Indians, who initially operated in Durban, expanded inland, to the South African Republic (Transvaal), establishing communities in settlements on the main road between Johannesburg and Durban. Natals Indian traders rapidly displaced small white shop owners in trade with other Indians, and with black Africans, causing resentment among white businesses. | Population, Regional Linguistic Distribution The South African Indian origin community currently numbers around 1. 15 million and constitutes about 2. 5% of South Africa’s total population of 45. 45 million. About 80% of the Indian community lives in the province of KwaZulu-Natal, about 15% in the Gauteng (previously Transvaal) area and the remaining 5% in the Cape Town area. In KwaZulu-Natal, the major concentration of the Indian population is in Durban. The largest concentrations of Indian settlement are at Chatsworth, Phoenix, Tongaat and Stanger in the Durban Coastal area, which covers approximately 500,000 of the Indian origin community. Pietermaritzburg – noted for its link with Mahatma Gandhi has a community of approximately 200,000. Smaller inland towns in KwaZulu Natal such as Ladysmith, Newcastle, Dundee and Glencoe make up the bulk of the remaining Indian population. In the Gauteng area, the Indian community is largely concentrated around Lenasia outside Johannesburg and Laudium and other suburbs outside Pretoria. There are also smaller groups in towns in the Eastern Cape and other provinces. Settlement of Indian origin people in a particular area, as with other South African peoples, came about as a result of the Group Areas Act that forced racial division into particular designated areas. According to the figures provided by the Department of Education and Culture, in the Province of KwaZulu-Natal, the linguistic break-up of the Indian community is as follows: Tamil 51%, Hindi 30%, Gujarati 7%, Telugu 6%, Urdu 5% and others 1%. Starting a restaurant in South Africa Product is a key element in the overall market offering. Marketing-mix planning begins with formulating an offering that brings value to target customers. This offering becomes the basis upon which the company builds profitable relationships with customers. A company’s market offering often includes both tangible goods and services. Each component can be a minor or a major part of the total offer. At one extreme, the offer may consist of a pure tangible good, such as soap. Toothpaste, or salt—no services accompanying the product. At the other extreme are pure services, for which the offer consists primarily of a service. Examples include a doctor’s exam or financial services. Between these two extremes, however, many goods-and-services combinations are possible, the best examples is â€Å"Restaurant†. A restaurant is an ideal case of a product meets services story and the success of the greater concept as a whole depends on the combined successes or excellence of the entire gamut of offerings right from the food served to the services rendered to the ambience offered. We are not just offering our core Product with an elite Service but we blend it with a rich dining experience, one that would linger on for quite sometime. Now that we have identified the country, learnt about the population and have good statistical information which support the opening of an Indian Restaurant in South Africa, let’s put on the Thinking Hat and do some Brainstorming like a marketers. We have the vast South African Market which is more or less a mixed kind of market with heterogeneous culture. So, at first we need to identify our target market and position our pro-ser-exp (product served in a unique manner to give an experience of lifetime) by the process of S. T. P (i. e. Segmenting, Targeting and Positioning)

Auschwitz Essay -- essays research papers fc

Auschwitz: A Historical Overview of the Death Camp The Holocaust is one of the most horrifying crimes against humanity. "Hitler, in an attempt to establish the pure Aryan race, decided that all mentally ill, gypsies, non supporters of Nazism, and Jews were to be eliminated from the German population. He proceeded to reach his goal in a systematic scheme." (Bauer, 58) One of his main methods of exterminating these ‘undesirables' was through the use of concentration and death camps. In January of 1941, Adolf Hitler and his top officials decided to make their 'final solution' a reality. Their goal was to eliminate the Jews and the ‘unpure' from the entire population. Auschwitz was the largest concentration camp that carried out Hitler's ‘final solution' in greater numbers than any other. The first concentration camps were set up in 1933. Hitler established the camps when he came into power for the purpose of isolating, punishing, torturing, and killing anyone suspected of opposition against his regime. In the early years of Hitler's reign, concentration camps were places that held people in protective custody. These people in protective custody included those who were both physically and mentally ill, gypsies, homosexuals, Jehovah Witnesses, Jews and anyone against the Nazi regime. By the end of 1933 there were at least fifty concentration camps throughout occupied Europe. At first, the camps were controlled by the Gestapo (police), but by 1934 the S.S. (Hitler's personal security force) was ordered, by Hitler, to control the camps. (Feig, 20) These camps were set up for many different purposes: Some for forced labor, others for medical experiments and, later on, for the mass destruction of the Jews. (Feig, 21) However, there was never a clear idea from camp to camp as to the true purpose. Was it to extract labor or merely to kill? We do know that Auschwitz was designed for those three reasons stated. Its ultimate goal though was to exterminate as many people possible in the shortest amount of time. The first death camp, Chelmno, was set up in Poland on December 8, 1941. This was five weeks before the Wannsee Conference at which time the 'final solution' was planned out. (Feig, 23) Usually, the death camps were part of exi... ... Chartock, Roselle. The Holocaust Years: Society on Trial. New York: Anti-Defamation League of Bnai Brith, 1978. Ellis, Marc. Ending Auschwitz. Louisville: John Knox Press, 1994. Feig, Konnilyn G. Hitler's Death Camps. New York: Holmes & Meier Publishers, 1979. Gilbert, Martin. Auschwitz and the Allies. New York: Holt, Reinhardt & Winston, 1981. G Gilbert, Martin. The Holocaust - A History of the Jews of Europe During the Second World War. New York: Holt, Reinhardt & Winston, 1985. Meltzer, Milton. Never to Forget the Jews of the Holocaust. New York: Harper & Row, 1976. Nyiszli, Dr. Miklos Auschwitz: An Eyewitness Account of Mengle's Infamous Death Camp. New York: Seaver Books, 1960. Rossel, Seymour. The Holocaust. New York: Franklin Watts, 1981. Schwartz, Aaron F. Hitler's Final Solution. London: Oxford Printing, 1972. Sofosky, Wolfgang. The Order of Terror: The Concentration Camp. Princeton: Princeton University Press, 1991. Auschwitz Essay -- essays research papers fc Auschwitz: A Historical Overview of the Death Camp The Holocaust is one of the most horrifying crimes against humanity. "Hitler, in an attempt to establish the pure Aryan race, decided that all mentally ill, gypsies, non supporters of Nazism, and Jews were to be eliminated from the German population. He proceeded to reach his goal in a systematic scheme." (Bauer, 58) One of his main methods of exterminating these ‘undesirables' was through the use of concentration and death camps. In January of 1941, Adolf Hitler and his top officials decided to make their 'final solution' a reality. Their goal was to eliminate the Jews and the ‘unpure' from the entire population. Auschwitz was the largest concentration camp that carried out Hitler's ‘final solution' in greater numbers than any other. The first concentration camps were set up in 1933. Hitler established the camps when he came into power for the purpose of isolating, punishing, torturing, and killing anyone suspected of opposition against his regime. In the early years of Hitler's reign, concentration camps were places that held people in protective custody. These people in protective custody included those who were both physically and mentally ill, gypsies, homosexuals, Jehovah Witnesses, Jews and anyone against the Nazi regime. By the end of 1933 there were at least fifty concentration camps throughout occupied Europe. At first, the camps were controlled by the Gestapo (police), but by 1934 the S.S. (Hitler's personal security force) was ordered, by Hitler, to control the camps. (Feig, 20) These camps were set up for many different purposes: Some for forced labor, others for medical experiments and, later on, for the mass destruction of the Jews. (Feig, 21) However, there was never a clear idea from camp to camp as to the true purpose. Was it to extract labor or merely to kill? We do know that Auschwitz was designed for those three reasons stated. Its ultimate goal though was to exterminate as many people possible in the shortest amount of time. The first death camp, Chelmno, was set up in Poland on December 8, 1941. This was five weeks before the Wannsee Conference at which time the 'final solution' was planned out. (Feig, 23) Usually, the death camps were part of exi... ... Chartock, Roselle. The Holocaust Years: Society on Trial. New York: Anti-Defamation League of Bnai Brith, 1978. Ellis, Marc. Ending Auschwitz. Louisville: John Knox Press, 1994. Feig, Konnilyn G. Hitler's Death Camps. New York: Holmes & Meier Publishers, 1979. Gilbert, Martin. Auschwitz and the Allies. New York: Holt, Reinhardt & Winston, 1981. G Gilbert, Martin. The Holocaust - A History of the Jews of Europe During the Second World War. New York: Holt, Reinhardt & Winston, 1985. Meltzer, Milton. Never to Forget the Jews of the Holocaust. New York: Harper & Row, 1976. Nyiszli, Dr. Miklos Auschwitz: An Eyewitness Account of Mengle's Infamous Death Camp. New York: Seaver Books, 1960. Rossel, Seymour. The Holocaust. New York: Franklin Watts, 1981. Schwartz, Aaron F. Hitler's Final Solution. London: Oxford Printing, 1972. Sofosky, Wolfgang. The Order of Terror: The Concentration Camp. Princeton: Princeton University Press, 1991.

Monologues

Joanna’s Monologue from Kramer vs. Kramer Look, during the last five years of our marriage, I was scared and I was very unhappy. And in my mind I had no other choice but to leave. At the time I left I felt that there was something terribly wrong with me. And that my son would be better off without me. I know I left my son. I know that that’s a terrible thing to do. Believe me I have to live with that every day of my life. But in order to leave him, I had to believe that it was the only thing I could do.And that it was the best thing for him. However, I have since gotten some help, and I have worked very, very hard to become a whole human being. And I don’t think I should be punished. Billy’s only seven years old. He needs me. I’m not saying he doesn’t need his father, but I really believe he needs me more. I was his mommy for five and a half years. And Ted took over that role for eighteen months. But I don’t know how anyone can possibl y believe that I have less of a stake in mothering that little boy than Mr.Kramer does. I’m his mother. I’m his mother. JANICE  by Susan Pomerance Janice is awakened to the fact that the boy next door is no longer just the boy next door. How in the world could you ever predict something like this? It's†¦ I mean, you're so close. We've been neighbors forever, since we were little kids. Playing together, messing around and stuff. I've always thought of Ralph Merriweather as this little playmate next door, you know?This goofy kid with unruly hair and a squeaky voice and acne. How was I to know I'd fall for Ralph Merriweather? Things change, you know? One day here's this skinny, uncoordinated guy with a big Adam's apple and then, all of a sudden, you turn around and he's super-neat. One day he's a dork, the next, a hunk. It happened last night when we went over to the Merriweather's for the holidays like we have since I can remember. Of course, there was mistletoe. And Ralph grabs me and kisses me, and – wow!All of a sudden like he's not just the little dork next door anymore. He's like this familiar stranger who turns me on. Amazing. After all these years. And now everything is turned upside down. Now I find him handsome and sexy and very interesting. Why, when we were little, we used to take baths together and I never ever once thought about looking below the water line. I was more interested in his plastic duck. http://iws. punahou. edu/department/theatre/curriculum/monologues/female/janice. html

Does International Relations Theory Privelege Western Ways Of Thinking And Acting Free Essay Example, 2250 words

G. C. Spivak developed her conception of what constituted a post-colonial critique of oppression after growing up in British India. Importantly, Dr. Spivak devised the term subaltern to refer to the most marginalized and oppressed people of the world who expressed various forms of resistance to Western political hegemony. Importantly, much of the world fell under the influence of colonial powers who created an international community in which the newly independent and formerly colonial countries were at a disadvantage, both economically, politically and socially. Whether it was British colonialism in Palestine or India, French colonialism in Lebanon or Algeria or Portuguese colonialism in Angola, the majority of the international community has developed with a legacy of colonialism (Said 3-13; see Spivak, 1990). The colonization of the African continent began rather late but the Scramble for Africa has had tremendous consequences for the continued stagnation of this continent. Many of the problems in Africa today were caused by colonization and a legacy of exploitation, brutality, and discrimination. In the South African context, democracy during the colonial period was a vestige of the few and the native non-white population was summarily excluded from the benefits of democratic governance. We will write a custom essay sample on Does International Relations Theory Privelege Western Ways Of Thinking And Acting or any topic specifically for you Only $17.96 $11.86/pageorder now Despite some positive attributes of British colonialism, the colonial enterprise has left a long-lasting and generally quite a negative imprint on the countries of the former British Empire in Africa. South Africa herself has a deplorable history of racial discrimination and intolerance and the Apartheid system (1948-1990) represents this shameful legacy. Another important legacy, which deserves just as much attention, is the British legacy with respect to race relations in the Cape Colony and the linkages between discriminatory practices in the 19th century and the future establishment of state-sponsored racism in the form of Apartheid.