Offensive Ad Essay Example | Topics and Well Written Essays - 2000 words

Offensive Ad - Essay Example I have however, submitted this report for your review and to further guide your future marketing decisions. The report is a comprehensive one and raises all issues with offensive advertising. After reading wide on the theory of advertising and what the society considers as offensive, I set off to do a survey using Dale Wurfel Used Vehicles. Luxury German auto-maker BMWs original 2008 ad featured a female model lying on a bed, looking seductively at the camera. Both ads display the same image. This ad features a young blonde woman who is considered a non virgin as the copy reads â€Å"You know you are not really the first. But do you really care?† Well, used car owners may not care about buying a used car but I’m sure many women will care that they are being objectified in order to sell used cars. The two images are displayed below. 7 To examine how consumers react to print advertisements on second hand cars that have been labeled as offensive. I also compare the dimensions of consumer perceptions for different respondents and how consumer perceptions are related with intentions to reject the products and the brands because of the ads. A survey of 25 respondents aged 17 to 58 from Strathoy, Ontario where the used Dale Wurfel dealership is located. A questionnaire with two ads containing sexism and other themes was constructed. Data were collected through the neighborhood. Findings on perceptions of the offensive advertisements among the respondents were mixed. Overall, as expected, older respondents were less accepting of offensive advertising, as they liked the advertisements less than younger respondents. However, they were also more likely than younger respondents to find the advertisements convincing and informative. Results showed that old respondents and young respondents had different dimensions of advertising perceptions. The two print advertisements that received the most negative perceptions both contained sexually-oriented body images. The

Leukemia Essay Example | Topics and Well Written Essays - 500 words - 1

Leukemia - Essay Example It might be chronic and acute (WebMd). Chronic leukemia deteriorates gradually and may not bring about manifestations for a considerable length of time (WebMd). This type of leukemia, which advances through the span of months to years, includes overproduction of mature white platelets that cannot function similar to typical white cells. Acute leukemia deteriorates quick and may make a person feel wiped out immediately. It grows inside of days to weeks, and expansive quantities of immature cells also called "blasts" develop (WebMd). These cells cannot work as typical white platelets, so individuals with intense leukemia are at a higher danger of contamination. Since the body is so caught up with delivering immature cells, it cannot produce the same number of red cells or platelets, which can bring about bleeding issues and anemia. Leukemias are likewise subdivided into the sort of influenced blood cell. By this division, leukemia might also be myelogenous and lymphocytic (WebMd). Myelogenous leukemia influences the other kind of cells that ordinarily get to be granulocytes, red platelets, or platelets. Lymphocytic (also called lymphoblastic) leukemia influences white platelets called lymphocytes (WebMd). On the off chance that the harmful change happens in the kind of marrow that makes lymphocytes, the sickness is called lymphocytic leukemia (WebMd). A lymphocyte is a sort of white cell inside a persons vertebrae insusceptible framework (WebMd). In the event that the malignant change happens in the kind of marrow cells that go ahead to deliver red platelets, different sorts of white cells, and platelets, the ailment is called myelogenous leukemia. The rate at which leukemia advances and how the cells supplant the typical blood and marrow cells are distinctive with every type of leukemia. Based on these divisions, there are four most common types of leukemia: Chronic lymphocytic leukemia (CLL) frequently